20+
Years of practice
Brand, Experience and Design Leader
I build the brands, teams, and systems that help organizations grow.
Hello! I'm Inessa. I've spent more than twenty years working across healthcare, financial services, and technology. I've helped bring a global rebrand into practice and rebuilt an in-house creative team, including the way work was requested, assigned, and reviewed. I stay close to the design work and to the people doing it.
10
Years pharma & HCP
40+
Brands directed
$27M
Cost avoidance
What I do
Improve how creative work gets done
Shared intake, clear priorities, and workflows that account for the time and skills a project needs.
Build creative capability
Team structures, mentorship, and career paths informed by the skills an organization has and the gaps it needs to fill.
Direct campaigns and content
Creative work developed from the brief through production, with a clear audience and purpose.
Bring AI into creative practice
Workflows that reduce repetitive production and leave room for review and creative judgment.