WELCOME
I’m thrilled to invite you to explore my work, skills, and professional experience.
As you will see from my work, I know how to blend strategy with design to ensure all branded channels of communication are coherent and consistent. I am easy to work with and I welcome feedback. I take pride in my work but don’t suffer from an over-inflated ego.
Feel free to browse and reach out if you'd like to learn more.
Portfolio
My work is driven by thorough end-user research and guided by the best usability practices. I combine innovative creative concepts with business objectives and user-centric design thinking to deliver impactful, high-quality results.
People management
An integral part of my career has been the development and leadership of creative teams. I’m passionate about building a collaborative, high-performing culture where individuals can thrive. Through mentorship, guidance, and growth opportunities, I’ve empowered team members to reach their full potential, improving both their skillsets and overall contributions. This approach has significantly enhanced project outcomes, engagement, and team loyalty.
Growth Mindset
My unwavering growth mindset is foundational to my professional identity. I embrace change with enthusiasm, viewing challenges as opportunities for innovation and improvement. This mindset drives continuous personal development and positively influences the teams I lead, fostering a culture of adaptability, resilience, and forward-thinking.
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Change Management Expertise
I have a strong aptitude for change management, with a proven track record of guiding teams through transitions. I don’t just manage resistance to change; I actively advocate for it, emphasizing its potential to drive progress. This approach has been invaluable in dynamic, evolving environments and is informed by my commitment to staying updated with the latest research on user behavior.
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Customer-Centric Innovation
A user-centric approach is the cornerstone of my design philosophy. I believe deeply in understanding and addressing customer needs. By leading teams in conducting thorough user research, usability testing, and persona development, I ensure that design solutions resonate with users. This empathy-driven approach fosters collaboration and innovation, resulting in products and experiences that consistently exceed expectations and deliver meaningful value to customers and organizations alike.
HIGHLIGHTS
"Believe you can and you're halfway there"
Theodore Roosevelt